matter

Making brands

We craft brands with substance, clarity and purpose.

Brands that matter, brands that move people, brands that create lasting devotion.

It is arguably more important than ever to invest in brand building in order to gain attention and make an impact in the markets you operate in.

The time is now to express who you are and what you stand for. To articulate the great work you do, clearly and powerfully with a clear brand strategy that provides you the blueprint for your business and your people.

Your business. Your brand. Your story.

We are for founders and leaders who believe in the power of brand.

We don’t chase trends and we don’t believe in short term thinking.

Be meaningfully different.

Progress beyond salience and being noticed. Harness your brand’s strengths and create strong connections at every touch point. Stand out from your competitors. Stand for something with your customers.

Unlock your brand’s potential.

Be ready for growth.

Know your market and your potential customers. Engage new and existing customers, using the right media and channels. Expand to new products, services or markets.

We are strategy, creative thinking and commercial smarts - all in one.

We believe in sound brand strategy that provides a platform for sustainable growth.

We work with CEOs, CMOs and their agencies to understand a brand’s goals and challenges. We help navigate change and complexity. We collaborate to take stakeholders and teams on the journey.

Blending the science (data and commercial acumen) and the art (insights and creative thinking) is our secret sauce.

As experienced marketing leaders, we get it. We’ve been clients too. We understand the power and importance of clarity and alignment across all levels of your business.

What we do.

Your brand isn’t a fad or a guess.

It’s the core that defines your organisation and its people. Too many stumble with vague identities, untested assumptions, or launches that fizzle out.

We strip away the noise - building brands with clarity, substance and impact that lasts. We start with your core, then tailor the rest: a sharp identity, real insights, or a launch that lands. No fluff, no shortcuts - just what you need, when you need it.

You are the expert on your business. We are the experts on brand. We thoughtfully design and shape brands with a focus on improvement and value creation.

We deliver strategic, practical and Board-ready brand and marketing solutions that can address key business needs including:

  • Know the markets in which you operate. Research, analysis, insights.

    Understand what the market thinks of your business and product; what’s important for both your customers and your employees.

  • Who you are for - your target customer.

    Through better understanding comes better targeting. Identify those that are your customers with clearly defined segments.

  • Who you are and where you play - your brand DNA.

    Position your brand for long term success. Determine what sets you apart from others.

  • What you want to achieve - your objectives.

    Define your go-to-market strategy & marketing plans.

  • How you will achieve your objectives.

    Support your team with media & creative brief writing & coaching, and agency management.

    Campaign analysis & reporting

Our experience is your advantage.

We are executive-level leaders with over 40 years of collective experience managing great brands and delivering commercial returns, both in Australia and internationally.

We are passionate about the power of a strong brand story coupled with clear strategy execution. This provides opportunity to generate value and deliver a great experience for customers and employees.

We’ve achieved demonstrable success and growth for the brands we’ve been fortunate to work for, including:

BankWest | Crown Resorts | Curtin University | Harvest Road | iiNet | MSWA | The Perth Mint | Telstra

And we look forward to helping your business grow.

Paul Cavanagh

PRINCIPAL & CO-FOUNDER

Justine Conley

PRINCIPAL & CO-FOUNDER

Brand experience.

Industry sector

Agribusiness | Education | Finance | For-purpose / not-for-profit | Government | Health & aged care | Hospitality | Precious metals | Premium produce | Resource & mining | Retail | Sport | Telecommunications

Client

Association of Independent Schools WA (AISWA) | Alcoa Australia | Bakeology | City of Mandurah | Committee for Perth | Core Health Shift | Ethos Deli + Dining Room | Lotus Resources | Ormina Travel | Pardoo Wagyu | Perth Airport | RM Surveys | Racing & Wagering WA | Secure Kids Australia | Southern Cross Care WA | SportsKey | TAFE WA | TrueSport | WA Football Commission (WAFC) | WA Institute of Sport (WAIS) | WA Local Government Association (WALGA) | Wolstead Cookware

Contact us.

Like to know more about how Avenue One can help your organisation?

Want to get the ball rolling on a project?

We’d love to hear from you.