Do you need a fractional CMO?

Written By Paul Cavanagh

Whether your organisation is in start-up mode or is a well-established brand, there are times you need experienced marketing leadership and skills. These skills may not be readily available to you currently – or you may not need them day in, day out.

As a business owner, you’re likely looking for how to take your brand to the next level. It could be you have a new product to launch; the need to map out a growth marketing plan for the coming year; or require direction on a brand strategy.

What you need is an experienced marketing leader to take responsibility for your brand and marketing initiatives. To bring not just a great strategy, but tactical implementation experience as well.

In other words, someone who understands what success looks like and knows how to deliver it.

However, the marketing leader you need may not come with the salary you can afford. This is where a fractional CMO comes in.

What is a fractional CMO?

The fractional Chief Marketing Officer (CMO) is an experienced marketing professional who can work with your organisation for a fixed amount of time – be it a specified number of hours per week, or days per month.

They provide you with a fraction of the time a full-time CMO would (receiving a fraction of the salary in return) and you get all the benefits of a senior marketing leader for that time. They take ownership of the outcomes of your organisation’s marketing strategy and campaigns, from planning through to execution and analysis.

The concept is not new, and many businesses today use a fractional CFO for the same reason.

What are the benefits of a fractional CMO?

Do you know you need a marketing strategy but don’t know where to start? Maybe you already have some marketing capability in-house. Are they tied up in day-to-day operations and posting ads? Could they use some experienced guidance?

Regardless of the industry sector you are in, the benefits of utilising a fractional CMO are many. They include:

Leadership

  • Get executive-level marketing leadership and strategy with immediate impact, identifying new opportunities for growth and an impartial view of the current operations

Experience

  • No need to compromise on what marketing experience your organisation can afford, providing a fresh perspective and a clear roadmap for achieving marketing success

Focus

  • Allow you and your executive team to focus on their unique roles, giving you the assurance that the marketing function is in safe hands

Coaching

  • Provide guidance and coaching for your in-house marketing team, helping them improve their skills and experience

 

A fractional CMO is not like a traditional freelancer. A fractional CMO will bring a wealth of seasoned marketing leadership, with a proven track record of success, to your organisation. This is not about assigning a few tasks – this is about working with you and your team on developing and executing a marketing strategy that can deliver against your goals.

Why use Avenue One?

Avenue One offers a fractional Chief Marketing Officer (CMO) service to support your organisation. Whether a start-up or established brand, we can provide you with experienced, executive-level strategic thinking for just the time you need it.

We can take ownership of your organisation’s marketing function for an agreed time frame – remotely or in person.

We are executive-level marketing leaders with over 40 years of collective experience managing great brands and delivering commercial returns across a variety of industry sectors, both in Australia and internationally.

If you’re serious about your business, you need serious marketing leadership.

Are you ready to bring on a fractional CMO?

Paul Cavanagh